Category Marketing

4 Steps to Marketing Your New Online Shop

A multitude of people has excellent ideas for online shops. However, only half those people take the time to properly set up a shop. Additionally, some of the people who do set up shops do not know how to market them properly. The following are some tips on marketing a new online shop:

✓ Decide on a Profitable Market

The first step that one must take before even attempting to start an online shop is research. The product or service the company has to offer must be desirable within the market. High demand products and services that stay popular all year long are the best types. A company that already exists and a company that is only seeking to add a web presence can make its decision based on current and previous performance.

If the performance of the business is not up to par, perhap...

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Got Your Facebook Shop? Now Here’s How To Promote It

There are numerous ways to build a Facebook online store and promote it so that interested customers will flock to it. If you have recently included an f-commerce store on your Facebook page, one of the best ways is obviously to do your promotion on Facebook. It’s only logical, as your online store is already located on the popular social networking site and there is a high chance that your target audience is already using Facebook.

If you want people more people to pay more attention to your store, you should make regular updates to your page. This includes making posts when you get new products for sale or when you’re running a special promotion...

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SEO – Website Optimization

Search engine optimization is basically the way of making your site more visible in search engines. The whole point of search engine optimization is so more traffic is generated to ons website or web page. You see the higher the ranked on a search engine the more visitors they will receive. Search engine optimization is basically an internet marketing tool in which someone uses keywords to find the audience. To optimize a site you may have to edit its content and or its code. Big search engines like Google, Yahoo, Bing (etc.) use crawlers to find there web results. This makes it so one does not have to summit there site as Google, Yahoo, or Bing’s crawlers should find it. But yahoo even offers a paid submission in which one would pay and have it guaranteed that there site will be crawled.

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Astroturfing – What it is and its Influence in Sports Marketing

Guerrilla Marketing – Astroturfing

Probably everyone knows Astroturf is the grass substitute first utilized in sports stadiums in the 1980s to replace the expense of real turf. In marketing, astroturfing is a type of guerrilla marketing that masquerades as genuine and spontaneous expressions of brand following and support.

Online Astroturfing – Internet Guerilla Marketing

Astroturfing is used mostly online in the form of fake blogs, called flogs. The blog posts are paid for by the same companies selling the product being promoted. Therefore the appearance of natural brand follow and support are false and deceptive. In sports marketing, astroturfing has been concentrated on declarations of apparent support for grass-root marketing because it is harder to detect at that level...

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Why Sports Sponsorships are on the Rise

Sports sponsorships are a major part of the sporting industry today. For professional athletes or those who are planning on going all the way, whether it is to the Olympics or pro arena, a sports sponsorship can mean the difference between failure and success. Companies offer endorsements as a sports marketing strategy, promoting their own interests and in turn, assisting the reputation of the athlete and associated sport. Becoming a professional athlete, or remaining established, can be expensive with the need for costly equipment and travel. Daily training sessions and coaching are also major investments that an individual may not be able to afford without the assistance of a sponsor...

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